Are you struggling with low rankings and traffic? Let SEO do the work. With billions of sites competing for the top spot, it may seem challenging to dominate Google and rank your site on the first page. Well, we’ve done the necessary groundwork to help you get better at SEO without breaking your bank.
Here is a step-by-step plan showing you exactly what you need to do to get better at SEO.
Publish and Update SEO Friendly Content Regularly
Ever landed on a page that satisfied your information hunger about a specific niche? If so, you have likely visited that site again and again. Content has long been considered as the king because it attracts users and keeps them engaged. Regularly updated content is among the top factors of a site’s relevancy.
Therefore, It is whimsically essential to publish and update SEO friendly content regularly. Make sure to perform a content audit and refresh content with reducing traffic.
Check Broken Links
You may have a great piece of content on your website, but broken links can lead to a bad user experience. When visitors click on a link and land on a page with a 404 error, they get frustrated.
There are high chances that users may not revisit the website. Google focuses on excellent user experience, and landing on an error page is surely not good. Ahrefs is among the top tools to help you verify broken links on your domain.
Image Size and Formatting
When it comes to the web browsing experience of users, every second matters. Google places a penalty on sites that take ages to load. If your site takes a long time to respond, it is high time to speed up your website. You can do it by choosing the right image size and format.
If you want to optimize your site’s loading speed, you ought to consider the technical aspects of SEO. You can test your site speed for free by using GTMetrix, Pingdom, and Google Page Speed Insights. These are globally renowned tools for checking the loading speed of a website.
Fix SEO Issues and Errors
You need to perform on-page optimization and improve your website’s elements if you’d like to improve your rankings. So, how to perform an on-page SEO audit? Either you can hire a professional with an SEO certification, or you can use tools, such as SEMrush, Ahrefs, and Moz. All these tools are great for checking and detecting SEO errors.
You can also get a 30-day free trial of SEMrush Pro. After having access to SEMrush, perform the site audit by clicking on “Add New Project.” Now, enter the detail and choose “Setup Site Audit.” Finally, choose the pages you want the tool to crawl and simply click on the “Start Site Audit” button.
SEO gurus constantly keep an eye on Google algorithm updates to keep their sites in the first position of Search Engine. After the major algorithm update in 2015, Google started giving preference to mobile-friendly and responsive sites. The secret recipe to ranking your site on the top spot is making it mobile and user friendly.
Check the mobile-friendliness of your website by taking the help of various online tools, including Google’s Mobile-Friendly Test, HubSpot’s Website Grader, and GTMetrix, among others.
No or very few users go to the second page of the search engine to look for information. Therefore, it is imperative to get the best SEO training from certified professionals.
Following the above tips will help you get better at Search Engine Optimization to boost your site rankings and traffic without much hassle.
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